The expansion of Canadian seismic equipment and data company Nanometrics into frontier markets shows how being prepared to react under pressure can have an impact on the world that goes far deeper than business.
Why is collecting this data so important? Simply put, it provides a window
into the future
“This hidden world intrigues us, and challenges us to discover more. Each day, we explore the unknown.”
Far below the surface, the Earth is in constant turmoil. To listen to and learn from the forces at play in this unknown world is to be able to understand and react to events as soon as they occur.
Nanometrics is in the business of saving lives. Each year, earthquakes kill nearly 13,000 people around the world, and affect 5 million more. The Ontario-based company’s frontline technologies help lessen that impact by providing early warnings of natural disasters — giving local authorities more time to put emergency measures into action.
Established in the mid-1980s, Nanometrics quickly demonstrated high-growth potential. Responding to global market pressures, senior management decided to shift its core offering to become both a supplier of precision instruments and a trusted advisor for seismic researchers everywhere.
Neil Spriggs is the CEO of the Nanometrics. Pilot, scuba diver, scientist and entrepreneur, Spriggs believes it is his team’s responsibility to provide the tools to help governments, universities, NGOs and private sector clients make sense of what goes on beneath the planet’s surface.
“How much warning will we have? What can we do to protect ourselves from disaster?”
The company’s international network of sensors captures in precise detail the movement of the continents and the powerful ripples of the tectonic tides. Its instrumentation is located in some of the most volatile places on the planet, including Iceland, Indonesia, China and Vanuatu, near where the devastating Fukoshima earthquake and subsequent tsunami of 2011 originated.
Today, Nanometrics’ products are exported to over 100 countries and used by the world’s leading researchers. With the help of EDC, the company successfully ventured into risky frontier markets and became the gold standard for seismic monitoring solutions internationally. And now with interest from several new regions, the future is brighter than ever.
A core factor of business success
Like Nanometrics, many other Canadian companies have grown their business by selling their products or services outside our borders.
Wondering if exporting to frontier markets is right for you? Key advantages.