Learn how diversifying into multiple markets is key to business success, and learn how to choose the best markets and entry strategies for your company.

Diversifying Your Market, One Step at a Time

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Diversifying Your Market

The 2008 downturn of the U.S. economy taught Canadian exporters an important lesson: putting all your eggs into one market puts your business at risk. In fact, many experts now consider diversifying into multiple markets to be a necessity for business survival. Diversifying Your Market, One Step at a Time gets you started by showing you the many benefits of diversification, how to ensure your company is ready, and five strategic ways to break into a new market.

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Diversifying Your Market, One Step at a Time was last modified: May 27th, 2017 by Export Development Canada.
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