Step-by-step guide shows you how a strong USP can help you optimize overseas sales techniques, and how to create and use your company’s own USP.

Creating a Unique Selling Proposition for Your Global Market

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Creating a Unique Selling Proposition for Your Global Market

This comprehensive, step-by-step guide shows you how to determine and apply your company’s unique selling proposition (USP), a strategic tool to help your business stand out from competitors, market more effectively, and increase sales. Includes examples of good and bad USPs, tips on how to prove your claims, and even how to shape your online presence.

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Creating a Unique Selling Proposition for Your Global Market was last modified: June 19th, 2018 by Export Development Canada.
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